Samsung's European Sales Benefitted the Most by Huawei's Trade Ban

Huawei has been going through a difficult time ever since information technology was added on the entity listing past the US Section of Commerce. In that location was a time when most United states tech giant halted all business with the Chinese giant. The status still hasn't changed greatly but Samsung seems to accept benefitted the most because of the trade ban.

Equally per a new report from Counterpoint Enquiry, Samsung'south smartphone shipments in Central and Eastern Europe during Q2 2019 rose 21% year-on-year (YoY). It now holds xl% market share in the region in the quarter ended July 2019 equally compared to the 33% marketplace share it held in the same quarter in 2018.

The research company listing two prominent reasons for Samsung's sale improvements. It does credit the Korean giant for introducing the refreshed A-serial, which offers many attractive upkeep and mid-range phones to the customers. Yet, it goes on to highlight that Huawei's (also as Accolade) operation took a crucial hit in Q2 2019 and that'southward considering of the US merchandise ban.

Prior to the ban, Huawei was on a growth trajectory, simply its market place share has dwindled from 26% in Q1 2019 to 20% in the quarter ended July 2019. This is a 3% subtract for the Chinese behemothic, which has been gained by Samsung (up from 37% to twoscore%) and well, Xiaomi (up from vii% to eleven%) in the second quarter. You can cheque out the electric current auction figures attached below:

samsung takes lead over huawei in europe

Talking about Samsung'southward Q2 2019 performance, Counterpoint's Research Managing director Peter Richardson in the official blog post said, "Samsung has been the primary beneficiary of the drop in Huawei (and Honor) volumes equally it could offering a comparable range of smartphones and fill up the portfolio gaps with its recent launches under the A-series."

Richardson farther adds that Milky way A50 was Samsung'southward most successful model in the European countries, making it possible for the company to steal market share from its Chinese rivals. Still, Counterpoints informs it about the increased focus of Chinese phone makers on newer regions as growth has slowed down back domicile.

The latest written report suggests that the market share of Chinese phone makers as a whole increased past eleven% YoY, despite the flailing Huawei figures. Xiaomi has been going as well strong, with an aggressive push in Europe and Russia, and plans to open more stores across the region by the end of 2019. So, Samsung needs to presume circumspection and go along courtship new users with all the mod features that its A-serial has to offer.